BUILD & RUN — CONTENT & CHANNEL AUTOMATION
Posts go out only when someone remembers to make them.
You post when somebody remembers, which means four posts in an afternoon and then three weeks of nothing — and every burst looks like it came from a different company. This renders your posters, carousels and short video from one brand system and publishes them to the channels you own, on a schedule you approve.
Free · 20 minutes · no commitment
WHO THIS IS FOR
Businesses whose social presence goes quiet for three weeks, then produces four posts in an afternoon, and whose brand looks slightly different in each one.
THE PROBLEM
The cost is not the hour spent making a post. It is that the brand never accumulates, because nothing looks like it came from the same place. Twelve months of that leaves you roughly where you started, having done the work.
WHAT IT LOOKS LIKE
Content calendar
October calendar
RENDERED FROM YOUR BRAND SYSTEM · CALENDAR APPROVED 28 SEPTEMBER
Your brand system, held in one place
- Marks
- Full logo · monogram · white on black
- Colour
- Ink #15171A · champagne #D8C7A0 · stone #EDEAE4
- Type
- One heading face, one text face
- Looks
- Car photo · plain type · route map
- Shapes
- 4:5 stills and 9:16 video · 1.91:1 for LinkedIn
- Tone
- Calm and exact. No exclamation marks.
Posts in October
Thu 1 · The new 14-passenger van, six photos
Carousel, car-photo look · Instagram and Facebook, 4:5
PublishedThu 8 · Thanksgiving Monday: office closed, cars running
Poster, plain-type look · all three channels, each in its own shape
PublishedTue 13 · Fifteen seconds of a car being detailed before a wedding
Short video, plain-type titles · Instagram and Facebook, 9:16
PublishedThu 15 · We are hiring weekend chauffeurs
Poster, plain-type look · LinkedIn and Facebook, copy written for each
ScheduledThu 22 · December airport runs: how early to book
Carousel, route-map look · Instagram and Facebook, 4:5
ScheduledTue 27 · The fleet lined up for Halloween weekend
Still, car-photo look · added after approval, by Leah
Needs your OK
5 APPROVED · 1 WAITING FOR YOU · NOTHING PUBLISHES WITHOUT YOUR OK
Posts go only to pages you own, from the calendar you approved. No ads, no messages to anyone.
What you get.
- A brand definition held in one place, so every asset is on-brand by construction, not by somebody remembering the hex code.
- Posters, carousels and short video rendered from that same definition, in several looks so a month of posts does not read as one template repeated.
- The right shape sent to the right channel — short video and stills do not want the same crop, and one asset posted everywhere looks like one asset posted everywhere.
- A calendar you approve in advance, published on a schedule instead of whenever somebody has a free afternoon.
- Copy adapted per channel, because what reads well on one does not on another.
How it works.
Priced against the scope, after a Diagnostic that is small on purpose. The shape of the work we can tell you now.
- THE SHAPE
- Built once as a brand system, then run on a calendar you approve. The system is what makes the running cheap — without it, every post is a fresh piece of work.
- WHAT WE NEED FROM YOU
- Your brand — marks, type, colour, and a view on tone — plus approval on the calendar before anything publishes.
- WHAT YOU KEEP
- The brand system and every rendered asset, in your own storage. If we stop, your creative does not.
What this does not include.
Published because you should know before the call, not after the invoice.
- Cold outreach of any kind. This publishes to channels you own; contacting individuals who have not agreed to hear from you is a different job with different rules.
- Any promise about reach, followers or engagement. Those depend on the platforms and on whether the work is good, and anyone guaranteeing them is guessing.
- Paid advertising. We are not buying media on your behalf and we take no commission from anyone who would.
- Publishing without your approval. The calendar is agreed before anything goes out, and it stays that way.
QUESTIONS
Have you actually done this, or is it a plan?
We run it for our own transport business. The posters, carousels and short video for it come out of exactly this system and go to five channels on a schedule — which is also how we know where it is tedious, because we felt that part first.
We already have someone doing our social.
Then this is not for you, and we would rather say so. Where it helps is when nobody owns it, or when the person who does spends most of their time rebuilding the same asset in five sizes instead of deciding what to say.
Will it all look the same after a month?
That is the usual failure, and it is why the system carries several distinct looks, not one template with the words swapped. Consistent is the brand staying recognisable; identical is a different thing and it stops working quickly.
MORE UNDER BUILD & RUN
WHERE THIS APPLIES
The industries whose page names Build & Run as one of the places we would start. Each one is written for that trade, with its own numbers.
Bring us one bad week.
Book a pilot call. Tell us where the week goes wrong, and we’ll tell you what an Operations Diagnostic would map and measure.
The first paid step has a clear scope and an end date, and the pilot after it is one workflow — not a platform, and not an open-ended retainer.
Free · 20 minutes · no commitment