TOWING
In the middle of the night a driver on the 401 has a dead car, a phone, and no idea which exit they passed. The call goes to whoever is awake, the location takes too long to get, the time is a guess, and the payment gets chased days later. We put the intake, the dispatch and the updates on a system that runs at night the way it runs at noon.
Free · 20 minutes · no commitment
A tow is bought at the worst moment of somebody's day — by phone, in a hurry, from a person who cannot say where they are. The company that answers first and gives a time gets the job. Then the run has to be logged, the drop confirmed and the money collected, by the same dispatcher who is already answering the next call. Every one of those handoffs is a place a run goes uncounted.
Answered first. Located once. Paid on the spot.
None of these are measurements of your operation — we have not audited it. They are the shape a tow desk takes when one person is answering, locating, dispatching, updating and collecting at the same time.
Every one of these runs through the owner's phone, and the owner is driving, asleep, or already on the other call.
01
The owner's cell
A night desk staffed by a person costs more than the few calls it would take, so the phone follows the owner home — and the owner is human. The calls that are missed are the ones that pay best, because in the middle of the night there is no shopping around.
02
Question after question
Callers describe landmarks and dispatchers need a point on a map, and the gap between the two is filled by questions. A few minutes never looks like a cost until it is a few minutes on every call, every week.
03
A guess at the moment of the call
The time is a guess made at the moment of the call, and it is never updated when the truck slows down — the dispatcher is on the next call and the driver is driving. The caller hears nothing, assumes the worst, and phones around.
04
The sheet at the end of the shift
The paperwork happens at the end of the shift, after the next few calls, from memory. A run that never made it onto the sheet never gets billed, and a card that was not taken at the drop is a phone call the desk puts off.
Owner’s View
Tuesday, 7:15 at the yard
YOUR YARD · 6 TRUCKS · UPDATED 7:15 · SHOWN WITH LIVE REFRESH, A SEPARATELY QUOTED UPGRADE
Calls since midnight
31
None missed· On track
Twenty-two became runs.
Call to hook · average
31 min
▼ 4 min· On track
Three runs went past the first ETA after the 401 closure.
Vehicles in storage
7
2 notices due· Needs you
Two owner notices fall due this week; a person sends them.
Payment links unpaid
3
Of 18 closed runs· Needs you
One is a club run waiting on its purchase order.
Needs you today
Motor club & accounts
2 purchase orders not matched · Sales & intake
ETA updates
3 arrived past the first ETA · Customer service
Hook-to-drop records
1 missing its drop photo · Operations
Impound & storage
2 owner notices due · Operations
TOWING · OPERATIONS BLUEPRINT
Each floor is a department and each station a process. The bright line is the path one job takes, and the light travelling it is that job. Select any station to see what starts it, what the system does, and what stays with a person.
YOUR ADDITIONS · THE MAP IS YOURS TO EXTEND
Anything you run, or wish you ran, that is not drawn above. Name it, say where it sits, and it appears on the model with a blueprint sheet of its own. It travels with your pilot-call booking, so the call starts from your map, not ours. No price is attached; it is scoped on the call.
Blueprint sheet · live preview
Marketing · Work arrives · A person approves each one
A poster is drafted from the week's work, a person approves it, and it is scheduled and posted to each channel on a calendar.
Twenty minutes. No deck.
Written from the fundamentals and from a dispatch desk of our own — one that sends vehicles to booked trips, not to breakdowns, so the tracking and the driver call are familiar and the urgency is yours. The board above describes mechanisms, not measurements of your yard, and every figure the model shows is your own.
WHY US
We are not a consultancy that read about AI and wrote a deck. We build and operate the automation behind our own Ontario transport operation — built inside our own business first — and it runs every day whether or not anybody is watching it.
That operation dispatches vehicles to booked trips; a tow desk dispatches them to calls that cannot wait. The tracking and the driver call are the same machinery. The urgency is yours.
What transfers is the machinery, and the expensive mistakes that come with it. The vehicle that clipped a geofence while driving past and marked a stop it never made. The stale data feed that hid whole trips. The alert that fired on one bad GPS reading. Every one of those is a way an automated system embarrasses you in front of a customer, and every one was found and fixed on our vehicles, not yours.
If this is your week, twenty minutes settles whether a Diagnostic would find anything worth fixing.
Book a pilot callCalls a week, how many get answered, how many become a run, and what an average run is worth. The missed-call model works from those and nothing else — every figure it shows is yours.
OPEN THE MISSED-CALL MODEL →Every call is answered at once, whatever the hour: the situation captured, the caller told a truck is coming, and you woken only when a rule says so — a police request, a caller in danger, a job outside the area. The calls a tired owner misses are the ones that pay best, because nobody shops around in the middle of the night.
It captures the location once — a pin from the caller's phone, a plate, an exit number — and passes it to the driver as an address, so the truck is moving while the desk is still talking. The five minutes of landmark questions on every call is the cost this removes.
Yes. A time is texted the moment the truck is assigned and updated from where the truck actually is, so the caller waits for you instead of phoning around. The run that is already rolling gets paid for instead of arriving to a cancelled job.
Neither. Dispatch decisions stay with the person who knows the trucks and the drivers, and it does not replace dispatch software or accounting. It works on top of what you already run, not instead of it. It puts answering, locating, updating and collecting on top — every run logged as it happens and paid at the drop.
The first engagement is an Operations Diagnostic of the whole business, with one number taken from the part that costs most — the phone, usually — measured against your numbers: calls a week, how many you catch, what a run is worth. It is not a rule engine for consent-to-tow, storage, or a police or motor-club contract; what has to be on paper before a hook is a question for your own advisor.
Book a pilot call. Tell us where the week goes wrong, and we’ll tell you what an Operations Diagnostic would map and measure.
The first paid step has a clear scope and an end date, and the pilot after it is one workflow — not a platform, and not an open-ended retainer.
Free · 20 minutes · no commitment
