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MARKET INTELLIGENCE — COMPETITOR PRICE MONITORING

You learn a competitor changed prices when a customer tells you.

You find out the market moved when a customer tells you, and by then the quote is already lost. Checking by hand is worse than useless — it is a snapshot from whatever moment somebody had a spare ten minutes. This watches continuously, and cross-checks between sources before treating anything as a fact.

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YOUR SALES AND GROWTH

WHO THIS IS FOR

Operators whose margin depends on pricing against a market that moves weekly.

THE PROBLEM

Everybody knows this and almost nobody fixes it, because doing it properly by hand is a full job and doing it badly is worse than not doing it: a stale number acted on confidently costs more than no number at all. So it gets checked when somebody remembers, which is usually just after it mattered.

WHAT IT LOOKS LIKE

Market intelligence

EXAMPLE FIGURES

56-seat coach, 8-hour Saturday

SIX OPERATORS WATCHED · PUBLISHED RATES ONLY · CHECKED EVERY 4 HOURS, LAST 5:00 AM

  • Market median, same basis

    $1,920

    Operators A, B and D. C stays out until its two sources agree.

    WEBSITES AND ONE LISTINGS SITE · 5:00

  • Your rate, same basis

    $1,795

    $125 under the median.

    YOUR QUOTE TEMPLATE

  • Operators watched

    6

    Four compared, one not comparable, one with no published price.

    THE LIST YOU GAVE US

Made comparable: fuel and gratuity in, before HST

  • Operator A

    As published
    $225 an hour, all in
    Comparable
    $1,800
    Sources
    2 of 2 agree

  • Operator B

    As published
    $1,750 a day + 12% gratuity
    Comparable
    $1,960
    Sources
    2 of 2 agree

  • Operator C

    As published
    $1,690 a day + 8% fuel, gratuity in
    Comparable
    $1,825 or $1,717
    Sources
    Disagree · flagged

  • Operator D

    As published
    $240 an hour, all in, 6-hour minimum
    Comparable
    $1,920
    Sources
    2 of 2 agree

Left out, and why

  • Operator C

    Website $1,825, listing $1,717. Flagged for a check, never averaged.

    Flagged

  • Operator E

    24-seat minibuses only, not comparable to a 56-seat coach.

    Excluded

  • Operator F

    Quotes by form only. There is no published price to collect.

    Not collected

  • Second listings site

    Its terms forbid automated collection, so it is not read.

    Not collected

Movement, last 12 weeks

  1. SEP 30

    Operator D raised its hourly rate from $225 to $240, adding $120 to an 8-hour day.

    WEBSITE AND LISTING AGREE

  2. SEP 14

    Operator B added a 12% gratuity line. Its day rate held; its comparable price rose $210.

    WEBSITE AND LISTING AGREE

  3. JUL 27

    Operator C’s website went from $1,590 to $1,690 a day. Its listing still shows $1,590.

    SOURCES DISAGREE · FLAGGED, NOT AVERAGED

Published prices only, from sources whose terms allow it. Where a source cannot be collected reliably, it is named here with the reason.

What six competing coach operators publish, made comparable on one basis, with how many sources agree on each figure and a conflict flagged, never averaged. Anything left out is named with the reason, and twelve weeks of movement sit beside today’s figures.

What you get.

  • Collection running continuously across the sources that set price, not a periodic manual check.
  • Normalisation, so comparable things are compared and the rest is excluded, not mashed in.
  • Cross-source agreement scoring, with conflicts flagged instead of averaged.
  • History, so you can see movement, not only today’s number.

How it works.

Priced against the scope, after a Diagnostic that is small on purpose. The shape of the work we can tell you now.

THE SHAPE
Built, then run continuously. Sources break without warning, so this is an ongoing service, not a delivery.
WHAT WE NEED FROM YOU
The list of who you compete with in practice, usually shorter than the one you would give a bank.
WHAT YOU KEEP
The collected history, exportable, whether or not you stay.

What this does not include.

Published because you should know before the call, not after the invoice.

  • Collection from sources whose terms forbid it. We read them first.
  • A promise of total coverage. Where a source cannot be collected reliably, you are told which one and why.

How we price this →

QUESTIONS

Is this legal?

Collecting published prices generally is, but the terms differ by source. We review them per source and will not build a collector we could not defend.

What happens when a competitor redesigns their site?

The collector notices the yield collapse and quarantines that source instead of reporting zeros into your pricing. That safeguard is the whole subject of Market Data Integrity.

MORE UNDER MARKET INTELLIGENCE

Demand Signals

A demand index whose weightings you can see and change.

Explore →

Pricing & Capacity Recommendations

What to charge and when to add capacity, with the arithmetic shown.

Explore →

Market Data Integrity

Why the numbers stop instead of quietly lying to you.

Explore →

← Back to Market Intelligence

WHERE THIS APPLIES

The industries whose page names Market Intelligence as one of the places we would start. Each one is written for that trade, with its own numbers.

Bring us one bad week.

Book a pilot call. Tell us where the week goes wrong, and we’ll tell you what an Operations Diagnostic would map and measure.

The first paid step has a clear scope and an end date, and the pilot after it is one workflow — not a platform, and not an open-ended retainer.

Book a pilot call

Free · 20 minutes · no commitment